Custom events & revenue

Beyond pageviews, you can track any action as a custom event, optionally with properties and a revenue value.

Sending an event

Once the script is installed, call the global ometra function:

window.ometra("Signup");

With properties

window.ometra("Signup", { props: { plan: "pro", source: "pricing" } });

With revenue

window.ometra("Purchase", {
  revenue: { amount: 49.0, currency: "USD" },
  props: { order_id: "1234" },
});

Revenue is totaled on your dashboard and on any matching revenue goal.

Codeless events

Some events are captured automatically — no code required:

• Outbound link clicks
• File downloads (PDF, ZIP, CSV, and more)
• Form submissions

You'll find these in the Events card on your dashboard.

Do custom events count toward my limit?

Yes — a custom event counts as one event, the same as a pageview. Automatic scroll-depth pings do not count toward your limit.