Ometra vs Microsoft Clarity
A Microsoft Clarity alternative that puts your data first
Cookieless heatmaps and full analytics in one tool — with data you own, not data shared with a platform in exchange for a free product.
Microsoft Clarity is free and capable — heatmaps and session recordings with no usage caps. But 'free' has a model behind it: Clarity uses cookies, needs a consent banner, and, per Microsoft's terms, the data it collects can be used by Microsoft. If your visitors' behavior is the currency, you're not really the customer.
Ometra is the privacy-first alternative. Its heatmaps are cookieless and collect no personal data, so there's usually no banner to show — and the data is yours alone, never sold or shared, hosted in Canada. It's also a full analytics platform, so you get visitors, sources, goals, and revenue in the same place, not just behavioral maps.
As with any privacy-first heatmap, Ometra works in aggregate rather than recording individual sessions — the behavioral patterns, without surveilling individual visitors.
Why teams choose Ometra over Clarity
Your data, not shared
Clarity is free because its data flows to Microsoft. Ometra's data is yours — never sold or shared — and hosted in Canada.
Cookieless heatmaps
No cookies and no consent banner in most cases. Clarity uses cookies and requires consent.
Analytics included
Ometra is heatmaps plus full privacy analytics in one tool. Clarity is behavioral only.
Private by design
Behavioral patterns in aggregate, without recording individual people.
Ometra vs Microsoft Clarity at a glance
| Ometra | Clarity | |
|---|---|---|
| Privacy-first heatmaps | ||
| Cookieless — no consent banner | ||
| Your data — never shared with a third party | ||
| Full web analytics included | ||
| AI insights & anomaly detection | ||
| Individual session recordings | Aggregate only (by design) | |
| Data hosted | Canada | Microsoft |
Comparison based on publicly available information as of August 2026. Features and policies change — check each provider's site for the latest.
Microsoft Clarity vs Ometra — FAQ
- Is Ometra a privacy-first alternative to Microsoft Clarity?
- Yes. Ometra offers cookieless heatmaps and full analytics with data you own — never shared with a third party — whereas Clarity's data can be used by Microsoft.
- Is Microsoft Clarity really free?
- It's free to use, but per Microsoft's terms the data it collects can be used by Microsoft. Ometra keeps your data yours, which is the trade-off to weigh.
- Does Ometra share my analytics data with anyone?
- No. Your data is never sold or shared, and it's hosted in Canada.
- Does Ometra have session recordings like Clarity?
- No, by design. Ometra uses aggregate heatmaps rather than recording individual sessions, for privacy.