People increasingly find websites through AI assistants instead of search results. Ometra shows those visits as their own channel — automatically, by assistant, and without cookies.
When ChatGPT or Perplexity recommends your product and links to it, that visitor arrived with intent — they asked a question and an assistant pointed them to you. Lumped in with every other referral, that signal disappears.
Ometra separates it out. You can see whether answer engines are a meaningful source for you, which assistants matter, and whether the work you put into being quotable is paying off.
Visits from AI assistants are grouped into an AI channel, next to Organic Search, Social, Referral, and Direct — so you can see the trend without writing regex.
Sources list ChatGPT, Perplexity, Claude, Gemini, and Copilot individually, so you know which answer engines actually send people your way.
Anomaly detection watches your sources, so a sudden jump — or an AI source that stops sending traffic — shows up in your insights (paid plans).
Like everything in Ometra, AI attribution needs no cookies or personal data — just where the visit came from.
Can see: visits where the AI assistant passes a referrer (for example chatgpt.com or perplexity.ai) or tags the link with a utm_source. That covers most clicks from AI assistants in a web browser.
Can't see:clicks from apps that strip referrers (these land in Direct), and the AI crawlers that read your pages to answer questions. Crawlers don't run JavaScript, so no script-based analytics tool counts them — they show up only in your server or CDN logs.
Any tool that claims to see all of it is guessing. We'd rather give you a clean, honest floor you can track over time.
Yes. When someone clicks a link in ChatGPT, the visit usually arrives with chatgpt.com as the referrer or as a utm_source tag. Ometra recognizes both and counts the visit in its AI channel, with ChatGPT listed as the source.
ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, You.com, Poe, and Phind. We add new assistants as they start sending meaningful traffic.
Some AI apps — especially mobile and desktop apps — open links without sending a referrer or tag. Those visits look exactly like someone typing your URL, so no analytics tool can reliably attribute them. Treat your AI channel as a floor, not the full total.
No. Crawlers that read your pages for AI models don't run JavaScript, so they never trigger an analytics script, and Ometra filters known bots out of your numbers. Ometra counts the people that AI assistants send to you, not the bots.
GA4 typically counts AI assistants as ordinary referral traffic unless you set up a custom channel group with your own rules. Ometra groups them into an AI channel automatically.
Make your pages easy to quote: answer questions directly near the top, use clear headings and FAQs, add structured data, keep facts about your product consistent everywhere, and earn mentions on sites AI assistants already trust. Then watch your AI channel to see what's working.
Add one small script and get a dashboard you'll actually enjoy checking — without cookies, banners, or a data-privacy headache.
AI traffic attribution is included on every plan, including the free one. See pricing.