These terms are an agreement between you and Ometra Analytics Inc. (“Ometra”, “we”, “us”) and govern your use of Ometra. You accept them when you tick the box at sign-up, or by using the service. Please read them alongside our Privacy Policy, Data Policy, and Data Processing Agreement, which form part of them.
1. Who can use Ometra
Ometra is a business service for website owners, developers, and agencies; it is not offered for personal, family, or household use. You must be at least 18 and able to form a binding contract. If you accept these terms for a company or other organization, you confirm you have authority to bind it, and “you” means that organization.
2. The service
Ometra provides privacy-first, cookieless web analytics — including dashboards, goals and revenue tracking, heatmaps, insights, deploy tracking, integrations, an API, and shareable reports. We improve the service continuously and may add, change, or retire features. If we remove a core feature of a paid plan, we'll give you reasonable notice. Features labeled beta, preview, or early access are provided as-is, may change or end at any time, and are excluded from any service commitments.
3. Your account
Provide accurate information and keep it current. You are responsible for all activity under your account and your workspace, including the actions of team members you invite, and for keeping credentials, API keys, and deploy secrets confidential. Notify us promptly at [email protected] of any unauthorized use.
4. Acceptable use
You agree not to:
- Use Ometra for anything illegal, deceptive, or harmful, or to infringe anyone's rights
- Install Ometra on a website you don't own or aren't authorized to manage
- Send us personal information in page paths, event names, event properties, or revenue fields — for example email addresses, names, or account numbers — or any sensitive data (such as health, financial, or government ID information)
- Attempt to re-identify visitors, or combine Ometra data with other data to do so
- Breach, probe, overload, or disrupt our systems; circumvent usage limits or rate limits; or send fake or automated traffic to inflate metrics
- Reverse engineer the service except where the law expressly allows it, or use it to build a competing product
- Resell or resupply the service except as expressly permitted (for example, agency use for your own clients)
5. Your data and your responsibilities
You own the analytics data you collect through Ometra, and you grant us the rights needed to host, process, and display it to provide the service. For the personal data of your website's visitors you are the controller and we are the processor, as set out in our Data Processing Agreement; the data itself is described in our Data Policy.
You are responsible for your own website's legal compliance, including your privacy notice and any consents your jurisdiction requires. Our statements that most sites don't need a consent banner for Ometra are general information, not legal advice. If you install Ometra on a client's website, you are responsible for having the client's authorization and for their compliance obligations as they relate to your use of Ometra.
6. Analytics are estimates
Web analytics are inherently approximate. Ad blockers, browser privacy settings, Do Not Track and Global Privacy Control signals (which we honor), bot filtering, network failures, and our cookieless counting method all mean reported numbers can differ from actual activity and from other tools. Don't rely on Ometra as the sole basis for billing third parties, legal or regulatory reporting, or other decisions where precise figures are essential.
7. AI insights
Insights, anomaly alerts, and AI-written summaries are generated automatically and may be incomplete or wrong — for example, suggesting a cause for a change that wasn't the real one. They are informational only, not professional advice; review them before you act on them. You are responsible for decisions you make based on them.
8. Integrations and third-party services
Some features connect to services we don't control, such as Webflow, your CI/CD provider, Stripe, and our screenshot provider. When you connect one — for example by giving us a Webflow API token — you authorize us to use that access only to provide the integration, and your use of that service stays subject to its own terms. We aren't responsible for third-party services, their availability, or changes they make that affect an integration.
9. Shared and white-label reports
Anyone with a public share link can view that report. You decide what to share and with whom, and you can revoke a link at any time. If you present Ometra reports under your own brand, you are responsible for what you tell your clients about them.
10. API
API access is subject to these terms, your plan, and our published rate limits. Keep API keys secret; you're responsible for calls made with them. We may change or version the API, and will give reasonable notice of breaking changes to generally available endpoints.
11. Plans, billing, and taxes
Paid plans are billed in advance on a recurring monthly cycle and renew automatically until cancelled. Stripe acts as our reseller and merchant of record: you buy your subscription through Stripe, which processes payment, calculates, collects, and remits applicable sales taxes, and issues your receipts. Stripe's own buyer terms also apply to the payment. Where a plan offers metered overage, events beyond your included volume are billed at the plan's published rate on your next invoice; otherwise collection pauses until your cycle resets.
If a payment fails, we may suspend paid features until it's resolved. We may change prices with at least 30 days' notice; changes take effect on your next renewal after the notice period. Raise any billing dispute with us within 60 days of the charge.
12. Free plan
We offer a free plan subject to its stated limits. We may change the free plan's limits or features over time, pause data collection once a free account reaches its cap until the cycle resets, and close free accounts that have been inactive for 12 months, after notice to the account email.
13. Cancellation and refunds
You can cancel anytime; your plan stays active until the end of the current paid period and doesn't renew. Except where required by law, payments are non-refundable, including for partial periods and unused events. Refunds we do agree to are issued through our merchant of record.
14. Partner and referral program
Participation in our partner program is by approval. Commissions are earned and payable only under a written partner agreement signed by both parties; until one is signed, no commission is owed, whatever our partner page or other materials say. Partners are independent contractors, not our agents or employees, and may not make commitments on our behalf. Commissions are not earned on self-referrals, on accounts obtained through spam, misleading claims, or bidding on Ometra brand terms in paid search, or on payments that are refunded or charged back. We may withhold or reverse commissions connected to fraud or a breach of these terms, and may change or end the program with notice; commissions already earned before the change will be honored.
15. Feedback
If you send us suggestions or feedback, we may use them freely without any obligation to you.
16. Intellectual property
We retain all rights in the Ometra software, brand, documentation, and website. You retain all rights in your data. Nothing in these terms grants you rights in our trademarks. You may not copy, resell, or create derivative works of the service except as permitted by law or these terms.
17. Disclaimer of warranties
To the maximum extent permitted by law, the service is provided “as is” and “as available”, without warranties of any kind, whether express, implied, or statutory, including implied warranties or conditions of merchantability, fitness for a particular purpose, title, non-infringement, and accuracy. We don't warrant that the service will be uninterrupted, error-free, or secure, or that data will never be lost. There is no uptime guarantee unless a separate service-level agreement is signed in writing.
18. Limitation of liability
To the maximum extent permitted by law: (a) neither party is liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, or data, even if advised of the possibility; and (b) our total liability for all claims relating to the service or these terms is limited to the greater of the amounts you paid us in the twelve months before the event giving rise to the claim, or US$100. These limits apply to every theory of liability, including contract, tort (including negligence), and statute, and don't limit liability that can't be limited by law, such as liability for fraud.
19. Indemnification
You agree to defend and indemnify Ometra and its directors, officers, and employees against third-party claims, and related losses and reasonable legal costs, arising from: your websites and the data you choose to collect; your breach of these terms or applicable law; your clients' claims relating to your use of Ometra on their behalf; or content you share through reports.
20. Suspension and termination
We may suspend or terminate accounts that breach these terms, create security, legal, or abuse risk, or fail to pay, with notice where reasonably possible. You may terminate at any time by cancelling and deleting your workspace. After termination your right to use the service ends; export anything you need first, because we may delete workspace data 30 days after termination (backups roll off on their normal schedule). Deleting your workspace yourself removes it right away. Sections that by their nature should survive termination — including payment, disclaimers, limitation of liability, indemnification, and governing law — survive.
21. Events beyond our control
We aren't liable for delays or failures caused by events beyond our reasonable control, such as outages of internet, hosting, or third-party providers, cyberattacks, natural disasters, labour disputes, or government action.
22. Changes to these terms
We may update these terms. We'll post the new version here and update the date above, and we'll email account owners about material changes at least 30 days before they take effect (unless a change is required sooner by law). Continuing to use the service after changes take effect means you accept them; if you don't, you can cancel before then.
23. Governing law and disputes
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable there, without regard to conflict-of-law rules. Before starting any proceeding, each party agrees to try to resolve the dispute informally by written notice and good-faith discussion for at least 30 days. You and Ometra submit to the exclusive jurisdiction of the courts located in Ottawa, Ontario, except that either party may seek urgent injunctive relief in any competent court. To the extent permitted by law, claims may be brought only individually, not as part of a class or representative action.
24. General
These terms, together with the documents they reference and any order form or written agreement signed by both parties, are the entire agreement between us about the service; a signed agreement prevails if it conflicts with these terms. If any provision is unenforceable, the rest remains in effect. Not enforcing a provision isn't a waiver. You may not assign these terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. We may send notices to your account email; you can send notices to [email protected]. The parties are independent contractors.
These terms and all related documents are provided in English, and you agree to be bound by the English version.
25. Contact
Ometra Analytics Inc., Ottawa, Ontario, Canada. Questions about these terms? Email [email protected].