Product updates and thoughts on privacy-first analytics.
A practical method for connecting a change in sign-ups or sales to the release that caused it — marking deploys, comparing the right windows, ruling out look-alikes, and knowing when you need a real test.
Read moreSince October 31, 2025, Microsoft Clarity enforces consent signals for visitors from the EEA, UK, and Switzerland. Here's what that means for your data, how to stay compliant, and when a cookieless tool is the better fit.
Read moreWhen website analytics needs consent, when it doesn't, and what actually makes the difference — cookies, identifiers, and who else gets the data — explained region by region.
Read moreHow Ometra measures unique visitors accurately without cookies, persistent identifiers, or storing IP addresses.
Read morePrivacy-first, cookieless web analytics — clear numbers without the sprawl of Google Analytics, made and hosted in Canada.
Read moreAdd one small script and get a dashboard you'll actually enjoy checking — without cookies, banners, or a data-privacy headache.